What is brand?

A brand is a name, term, symbol, or design, or a combination of these features, that identifies and differentiates a company's products or services from those of its competitors. It is a special and priceless asset that may raise brand awareness, foster consumer loyalty and trust, and eventually increase sales and profits.

A brand is a company's overall identity, including its mission, values, personality, and reputation. It goes beyond merely a logo or tagline. A strong brand is one that is well-received by its target market and is continuously promoted and reinforced through a variety of marketing and communication methods.

Several well-known brands are Google, Apple, Coca-Cola, and Nike. These brand enjoy a high degree of loyalty and trust because they have made significant investments in building a strong brand identity.